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Apple goes mass market - is this really a good idea?

The Guardian reckons that the new Apple iPad ad, aired at the Oscars, reveals that the iPad is positioned as on the hoof entertainment for the masses, a departure for the Apple kings of cool.

The iPod and iPhone have both become mass market products of course, although it's possible that they weren't planned that way. And Apple, thanks to these and also the success of its newish Intel-powered Macs, is now such a huge company that anything it launches has to appeal to a large chunk of the local market.

But it will be interesting to see if its new giant status eventually affects its cooler than thou image.

Maybe there's an opportunity here for a new super-cool tech challenger?

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