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BBH fan Keith Weed gets top marketing job at Unilever

And BBH, after a gruesome year in 2009, must be hoping that he funnels more business their way.

Keith Weed is a long-time Unilever-ite who, on the face of it, doesn't seem like the most exciting appointment.

He's been the personal care supremo for Unilever for about a decade now, in which sector the company has done well with Lynx and the like - and BBH, which has produced the ads for most of this stuff.

Not forgetting O&M with Dove, of course.

Anyway go-getter CEO Paul Polman has put him on the executive committee, the first time for a marketing director apparently. Which is a bit daft, considering that's what Unilever does.

But companies like Unilever and Procter & Gamble are still old-style production-led businesses. The most important character at Unilever used to be the guy with the palm oil contract.

Which is one reason why Reckitt-Benckiser (or RBA as it now styles itself) has done so much better in recent years.

Well let's hope Weed can turn the corner for the old marge to soap powder empire.

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