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IKEA goes for reality TV - but does it work in ads?Here's IKEA's 'kitchen squad', the people who are supposed to persuade you that an IKEA kitchen isn't something you completely fail to remove from its box. Which is probably a good service to offer (unless you're a fan of partially-opened boxes) but this reality stuff struggles to convince. Maybe the lovely Johanne should be parading around pouring exciting Swedish cocktails (they must have some) in an appealingly retro frock, sorry manner. Or perhaps they should sign up Ken Brannagh to do his gloomy Wallander impersonation and try to commit suicide in the sink? Or maybe we just realise it isn't reality at all. 178 reads
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