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Is the Superbowl losing its ad magic?

Well AdAge seems to think it is although the ratings are still high and companies spend a fortune on their ads.

I suspect it's losing its corner against music fests like the Grammys (see Beyonce, below) and maybe the Oscars.

And, despite lots of bad behaviour, NFL stars seem to be losing out to their more international soccer equivalents in the bad behaviour stakes.

And there are the WAGS of course. Somehow or other American WAGS don't quite seem to hack it, despite their career path as cheerleaders or, in some cases we read, porn stars.

Come on America, rise to the challenge!

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