Anomaly poaches Fallon London boss in its drive for world domination

Well you have to hand it to Carl Johnson's New York and London agency Anomaly, it's the first 'integrated' agency that has actually demonstrated a bit of oomph and not been just an adman's approximation of what he or she thought clients wanted.

Now it's pinched Fallon London managing director Karina Wilsher just a few weeks after winning Fallon's flagship Sony account.

The acid test, of course, will be the first work it produces for Sony, following Fallon's much praised bouncing balls and all that stuff for the Japanese posh electronics market leader (albeit a somewhat uncertain one in recent years).

So a big test for Anomaly then, and no doubt for Ms Wisher, who's moving to New York apparently.

In any case the hitherto (mostly) unremarked Mr Johnson is certainly making waves in the agency business.

Does he take all those calls from Sir Martin Sorrell?

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