Editco.net

Ad Age editor Jonah Bloom (actually he had a much fancier title than that but American magazines have more editors than you can shake a stick at) is off to something called Breaking Media accompanied by senior editor Matt Creamer.

He's being replaced by one Abbey Klaassen, who sounds Scandiwegian by background and looks a bit like this column's favourite gal Helena Christensen. Among the predictably creepy comments on her appointment is one from a 'dude' who sounds rather hot and bothered.

Bloom, who followed our friend Stefano Hatfield into the chair at Ad Age, began his career as a humble reporter on Haymarket's Print Week (arguably the world's most boring biz to biz title), then edited Campaign Media Business (a short-lived rival to Media Week, subsequently acquired by Haymarket anyway) and then edited PR Week, which somehow or other managed to be a success.

I guess losing editor Bloom and sidekick Creamer, a fellow Brit, counts as a breakaway. As to Breaking Media I'll have to investigate, it's a new one on me.

Much more importantly Ms Klaassen looks like a true babe, never a disadvantage in reporting advertising.

When I was at Campaign most of the best-looking girls seemed to marry admen, which wasn't what was meant when they were instructed to get close to their contacts.

Let's hope the gorgeous Abbey has a bit more staying power.