Editco.net

It's a while since we've heard from PR guru Richard Edelman but here's his latest from yet another star-gazing seminar.

The interesting point is point three where he seems to say that just eight per cent of gadget-loving geeks account for 85 per cent of clicks on the internet, which makes you wonder why so many mass market brands are pouring money into it.

Well it's because they're stupid of course; as long as they know how and why their money's being wasted they're happy.

Come back Lord Leverhulme, all is forgiven....