Editco.net

Well hardly, come on, this is Brazil! But Brazilian regulatory body Conar is 'investigating' an ad for Devassa Bem Loura (very blonde it means) beer featuring the famous socialite flashing her thighs at a few thousand admirers.

The BBC is planning to take the axe to some of its most precious parts, including lopping 25 per cent from its online budget, axing unlistened to station BBC 6 Music and flogging its magazines division.

The intention apparently is to save £600m in the expectation of a licence fee freeze by Rupert Murdoch's friends the Tory Party from 2013.

6 Music won't be missed by anyone much apart from its presenters and the magazines division has always looked to be more of a display of BBC machismo than anything else.

But reining in its online activities looks dubious in the extreme. Yes it will benefit other hard-pressed online purveyors of news but only at the cost to the population at large of forcing them to pay for online news.

Campaign's top agencies list used to be the most eagerly-awaited event of the agency year, producing elation and misery in equal measure and bitter complaints that the table was fixed (which it often was by unscrupulous agencies before it decided to pass the stats buck to Nielsen).

We'll have to wait until March 19 for the full version but the mag has produced some rather generous edited highlights early .

Not surprisingly it shows that in 2009 media billings were down pretty much across the board with even the top two agencies, AMV BBDO and McCanns dropping £39.2m and £48.6m on 2008 respectively.

Some wicked viralist has hijacked an Audi ad about electric engines to take another pop at Toyota. The original YouTube ad was named 'Toyota in lawnmower recall' but the Google censors have moved in.

One fears for the wellbeing of Toyota executives as disasters pile up. Keep the sword cupboard locked chaps!

Well that seems to be the message from something called The Centre for Brand Analysis (TBCA).

According to its survey of 1700 business people the two most upwardly mobile brands (in the world!) are Premier Inns and Aviva, formerly Norwich Union.

And the reason? Both have run big ad campaigns on the box featuring celebrities, Lenny Henry in the case of Premier Inns and Bruce Willis, Ringo Starr and others for the Aviva rebranding.

Premier rose from 437 to 240 in TBCA's top 500 business superbrands urvey while Aviva rose from 315 to 144.

To some the 1980s were the great age of UK advertising with agencies like BMP, Gold Greenlees Trott and Lowe Howard-Spink firing on all cylinders.

But there were others of course. This gem for Austin Rover (long defunct) with Noel Edmonds (still functioning) is rather more typical of the norm:

The all-party committee on culture, media and sport has decided that News International was fibbing when a string of executives testified last year that only royal correspondent Clive Goodman and a PR chum on the payroll were involved in the widespread bugging of celebrities (and royals).

According to the committee hacking into mobiles was going on on 'an industrial scale' and it's inconceivable that no-one else knew about it.

News International's US-based editorial chief Les Hinton led the paper's defence last year but the two big names in the frame are Rupert Murdoch himself, who may now be wishing he'd been nicer to Gordon Brown recently, and former NoW editor Andy Coulson, now the Tory communications chief.

It looks as though former KGB spy Alexander Lebedev (and social butterfly son Evgeny) is about to snap up the Independent and Fleet Street (wherever that may be these days) is agog with speculation about the editor.

A month ago it appeared to be a done deal for former Today editor and now maverick columnist Rod Liddle but now he's beyond the pale, or so the Guardian's Roy Greenslade thinks.

What has Rod done wrong? Apart from offend every noisy special interest group in the UK. Oh right, that's what he's done wrong.

Toyota boss Akio Toyoda admitted as much today , telling US legislators that the Japanese car giant had cut corners to become the world's numero uno.

And this is from the company that has topped every reliability chart for the last decade, toppling the Germans from their vaunted top position as most reliable.

Toyota's problems, just like those in the world banking system, are the result of globalisation. It sourced lots of key parts from other, out of house, suppliers that didn't work as well as they should have.

When the deal is put to the procurement department they say, 'yes please.'

Forget about the feckless philanderers John Terry and Ashley Cole and, more to the point, teenage millionaires in the reserves, think about the good old days of linament and the minimum wage.

This seems to be Mars' strategy in the first of what will be very many football-themed ads as we move towards the World Cup in the summer, a nation holding its breath in case someone stands on Wayne Rooney's foot.

So we have one-time England goalkeeper Bert Williams (now 90),Terry Butcher, Peter Shilton (Pete gave life a bit of a thrash in his time mind) and World Cup winner Martin Peters.