Editco.net

Well it certainly sounds like it, Captain Sensible and the mad scientist.

But Waitrose has signed up the contrasting culinary duo of Delia Smith and Heston Blumenthal for a new campaign trying to persuade customers to cook 'proper' meals from proper ingredients.

And Waitrose is saying it will be taking the complete ad break on ITV (at a cheap rate allegedly) to allow the duo time to lecture us all. This is actually the most interesting part of the deal, ITV used for infomercials! What is the world coming to?

Well which is it? There are lots of lovely images, a nice return to a 'real' person and a good feeling all round.

But does it try to tell you about the product or the role it plays in your life?

BBC director general Mark Thompson announced the results of his 'review' of the Beeb's scale and ambitions today, only for BBC Trust chairman Michael Lyons to announce that he and his cronies would have a good look at it and institute a 'consultation.'

In other words Thompson's recommendations that the Beeb's Six Music and Asian Networks should be nixed, along with half its website, are likely be overruled.

Clearly there's a problem here.

Is the BBC trying to save money just because we're told the country has to spend less? Is it running scared of the Tory Party and its friends in Rupert Murdoch's News International? Has it really decided that 'saving' £600m on these services to plough more money into costume dramas and Spooks is the best way forward?

Hands is the boss of Terra Firma, the private equity company that bought EMI, who former Velvent Undergrounder Cale once recorded for, for £4.2bn in a fit of greed-induced hubris.

Hands thought he would cut EMI down to size and make a packet. Instead the fat financier is looking down the barrel as he runs out of money and sues his bank Citibank for allegedly conning him into the purchase. Here's Cale on the BBC:

Q: "There's been a lot of debate recently about whether EMI - a label you've recorded for - is going to be sold or broken up. How concerned are you by the problems facing the industry?"

And here they are.

Glad they've included the McVitie one, very popular with Editco readers.

Ariana Huffington, of the big online news and comment site The Huffington Post, addressed US advertisers today with her message that empathy and engagement was all.

And also found time to point out that Rupert Murdoch's notion that newspaper websites could retreat behind pay walls was so last decade.

Well Arianna, who's a model of re-invention in many different ways (she used to be a rabid right winger called Stassinopolous) may have a point.

But no-one will really know until Rupert calls all out war on Google and those impertinent online readers who who are prepared to soak up the Sun's words of wisdom without paying for the privilege.

Well it's just a promotion innit, albeit a capable effort for a News Int. ticket offer for Alton Towers?

Is there really such a dearth of good work in adland?

Well that's enough queries. I suppose the answer's 'yes.'

And her several closest friends.

Comment would be superfluous really.

**The Tory lead over Labour still seems to be narrowing despite the country being in the slough of recession and Gordon Brown being widely depicted as a bear with a sore head (the 'prime mentalist' as Tory blogger Guido Fawkes terms him).

But, unlike the United States where you suspect that most of the voters are right wing Republican head bangers by choice, there are a lot of people in the UK who just won't vote Tory and, despite all Cameron's charm, are deeply suspicious of his inner circle of old Etonian cronies.

But if Cameron can't win it for the Tories who on earth can?

**Game actress Heather Graham is appearing in a US TV ad against the evil insurance companies who ensure that many US citizens can't get affordable healthcare.

This is the extended 'director's cut' (Jesus, director's cut commercials) Paris Hilton ad for Carl's Jnr spicy BBQ burgers. I can't believe all that soapy stuff makes them taste better: