Editco.net

We all know it's difficult to make money in today's media markets because the growth of online has driven a coach and horses through profit for most media owners.

But exiting Guardian Media Group CEO Carolyn McCall's remarks leave you with the uncomfortable feeling that no-one actually has a bloody clue what to do about it.

Scrap the paper? Stick it all online? Charge for online?

When someone writes a cultural history of the last thirty years in British journalism they'll say the Guardian played a pivotal role.

Well the formidable Ms McCall is swapping life at the troubled but nice Guardian Media Group for one as CEO of Easyjet, the successful budget airline where she will face sniping from founder and main shareholder Stelios Haji-Ioannou from the inside and Ryanair's crazy boss Michael O'Leary from the outside.

McCall leaves a mixed legacy at the Guardian, where she succeeded the late Bob Phillis.

She pulled off the life-saving sale of a stake in Auto Trader publisher Trader Media Group to private equity firm Apax for £675m, a deal that has kept the perenially loss-making Guardian going these past few years.

We keep reading that public spending is propping up the economy as the private sector recoils from the recession.

Now we learn that it (or rather us taxpayers) is supporting the advertising business too.

The COI (Central Office of Information as was) spent £208m in 2009 , taking over from US consumer giant Procter & Gamble as the UK's biggest advertiser.

COI spending is always controversial as the Government's opponents says it's not spending to make us better people, keep death off the roads etc but ruling party propaganda.

Yes they will says Ad Age contributor Taddy Hall (he'd have to be a social media expert with a name like that).

Well I just pass it on in case you're in need of enlightenment.

So am I but I think I'll read it properly later.

Whatever you say about him you can't argue that WPP's Sir Martin Sorrell isn't persistent.

Undeterred by the complete failure of standalone agencies for Dell and Samsung he's now trying the same trick for Ford of Europe with the launch of Blue Hive, an Ogilvy-dominated outfit.

So why not just leave the business with Ogilvy? Ford has never shown any disposition whatsoever to use JWT and Y&R already has Jaguar.

Sounds to me like a surefire way to lose the business altogether.

**Serial love rat Ashley 'Cashley' Cole is exposed once more in the News of the World, this time with some American woman on a pre-season tour.

What on earth would the gutter press do without Chelsea footballers?

Former boss Jose Mourinho would surely have assembled his players and knocked some sense into them.

As it is moneybags owner Roman Abramovitch seems to have taken it upon himself to give the troops a stiff talking-to when they need it (usually when they've lost).

Roman is the ultimate proof of the fact that money can't buy you everything; in his case anything much. There's a song in that....

Well the WPP boss should know all about it, having crammed a bit of each into his 65 years.

Anyway here he says you should strike a balance - which might be news to WPP company executives failing to deliver the goodies.

Actually it seems like a German school band but they give it both wieners:

Have a nice weekend

Production values are obviously (usually) a good thing but this mega-budget viral for Philips cinema-style TVs maybe defeats the object.

Made by directors from Ridley Scott's company, and I've no idea if this is Rid or brother Tony or some bright young thing, it seems to me just too finished to be a convincing viral (itself a misleading phrase of course).

Poor old Jonathan Ross, first he's humiliated by the BBC for his role in humiliating Andrew Sachs along with Russell Brand then he goes and gets a new (non-exclusive) £10m deal with Channel 4 only to find that new boss David Abraham doesn't fancy it.

At this rate Wossy will be running out of potential employers, unless ITV's Peter Fincham decides to snap him up.

And there'll be ructions at C4 as the Ross deal was presumably agreed by programme boss Kevin Lygo, Britain's best-paid public 'servant' last year at over £1m and a candidate for the job that Abraham got.