Editco.net

Yes I know you can't bear to watch another of these but this one features comedian Jimmy Carr doing what you've always wanted to do to that noisy Welsh tenor.

The ads are created by copywriter Chris Wilkins and art director Sian Vickers (a team in real life too) without the benefit of an agency.

I'm sure that hasn't stopped Chris, who appreciates the finer things in life, charging an agency-style fee.

Not the ever-youthful Mr Ritson of course but Marketing Week, the Centaur-owned weekly marketing magazine that looked on its uppers just a few months ago.

Ritson first came to prominence as a columnist on rival Haymarket's Marketing when he was a junior academic at the London Business School.

He has since gone on to far greater things, including apparently as an in-house 'professor' for luxury goods maker LVMH.

Does this mean he produces learned tomes about suitcases?

One doesn't imagine that Ritson comes cheap so maybe Marketing Week can detect a future for itself as a magazine, as opposed to online?

Yet another comparethemarket.com ad featuring Aleksandr the meerkate has emerged (he must be the saviour of the UK commercials business) but rather than showing that, here's a collection of Aleksandr's alleged bloopers:

Which the hapless ISP bought from its British owners for a chunky $850m just two years ago.

AOL itself was the agent of probably the biggest botched deal in media history when it 'bought' massive media conglomerate Time Warner in 2000 with $164bn of Warner money, allegedly to create the world's first all-media giant.

A short time later $99bn was written off by the merged AOL Time Warner as AOL's fortunes declined rapidly.

Now Bebo, once the coming social network, is almost out of the race against the all-conquering Facebook and Twitter and AOL says it will either sell the business or close it.

InBev, owner of Budweiser, Michelob and Stella, and PepsiCo are grouping their US media expenditure to extract savings from the US's biggest media owners.

The two spend a combined $1.15bn in US media and last year were the two biggest spenders on the top-rating Super Bowl.

The new deal, which follows a 'paper clip' joint procurement deal signed last October will also impact on media agencies. Both companies currently use Omnicom's OMD.

Marketers have succeeded in steadily eroding the margins of both creative and media agencies over the last two decades.

Well, for a start, it's that TV commercials should make consumers search for key words online.

Which is a fairly humbling brief.

Anyway here's the latest word from the great management consultants about the future of ads.

Quite sensible, most of it.

Apple's Steve Jobs is now firmly established as the saviour of traditional media, with Apple's new iPad device firmly positioned as the way we're all going to read newspapers and, it would appear, access TV in the future.

And America's biggest media brands are standing in line to get on it.

We can't have it here in the UK for a month or two but no doubt there will be the same rush to be first.

Apple, by the way, is now the third biggest US company by stock market value after Exxon and Microsoft. Which means it's bigger than Wal-Mart.

Today editor Ceri Thomas is hardly the most popular person with his listeners, many of whom were outraged when presenter 'posh' Ed Stourton was defenstrated to make room for returning US correspondent Justin Webb.

Now Thomas has told the BBC's Feedback programme that the Today environment is too tough for most gals (apparently they don't have a "thick enough hide") and he doesn't envisage hiring any more in the near future.

Since Carolyn Quinn was booted off the roster in 2008 (admittedly she wasn't very good) Sarah Montague has been the only female presenter alongside Webb, John Humphrys, James Naughtie and Evan Davis (and you'd hardly call Davis or indeed Naughtie rottweilers).

Ring, ring goes your phone when you're passing a bordello as it knows you've got a thing about girls with aspidistras.

You've just been geolocated, the great new thing in mobile marketing.

There are times when too much knowledge is a dangerous thing.

Everybody knows that girls don't like to get dodgy substances in their hair and Katie Perry was surely tipped off before this vicious act of sliming at a kids TV award.

Still she takes (the rest of it) on the chin. And seems to be a good sport.