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And BBH, after a gruesome year in 2009, must be hoping that he funnels more business their way.

Keith Weed is a long-time Unilever-ite who, on the face of it, doesn't seem like the most exciting appointment.

He's been the personal care supremo for Unilever for about a decade now, in which sector the company has done well with Lynx and the like - and BBH, which has produced the ads for most of this stuff.

Not forgetting O&M with Dove, of course.

Anyway go-getter CEO Paul Polman has put him on the executive committee, the first time for a marketing director apparently. Which is a bit daft, considering that's what Unilever does.