Editco.net

Bing is Microsoft's answer to Google and in this UK launch ad for Bing by JWT London you can see the strategy: customers are pissed off by Google listings which clearly don't match what they're searching for.

Or are unduly influenced by digi agencies and others throwing a ton of money at said listings to get all sorts of irrelevant stuff up to the top.

And this ad hits that conundrum on the nail.

But the problem is, the strategy's showing. It doesn't make you warm to Bing. You maybe don't warm to Google but for the most part it's always done what you wanted it to (with irritations). Whereas anything Microsoft stands for is big, not that easy to use and susceptible to endless upgrades that cost you money.

You all remember Charles Allen, Gerry Robinson's sidekick at Compass Catering then partner in crime at Granada TV, then sole boss at ITV (when he lumbered the business with the CRR cap on its revenues) and then prime mover in the vastly over-priced acquisitions of Capital Radio and Classic FM to form struggling radio outfit Global Radio.

Now our friend Charles, whose contribution to so many media businesses has been, er, negative, has emerged as executive chairman of EMI , the floundering music company financier Guy Hands of Terra Firma bought for a mind boggling £4bn three years ago.

So here are Richard's musings about the world energy scenario and what he in particular can do about it.

And I thought PR was about sending out press releases.

So here we go:

"I am returning from the Wall Street Journal's annual environmental conference in Santa Barbara. The tone of the event changed profoundly this year. The heretofore simple orthodoxy that companies can “do well by doing good” with regards to environmental performance is evolving, if not experiencing complete metamorphosis. Emerging is a more ecumenical approach to environmentalism that threads across a variety of challenges, tools & solutions and even ideologies to create a (even) more complex tapestry of environmental activism and innovation.