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Government gives all its media buying to WPP creation

All £250m of it, to a new Group M subsidiary designed to bring together the best of WPP's media talents.

The trouble is, these deals tend not to work. At WPP Sir Martin Sorrell's big idea, apart from moving further into digital, has been to cherry pick the best talent from his numerous creative and media agencies to make a compelling case to really big advertisers.

This has only really worked with HSBC and most of that, I suspect, is to do with Peter Stringham, an ex Y&R hand, being in charge of HSBC's advertising. So he knows the ins and outs of multinational agencies. And Stringham happily employs agencies outside of WPP if that suits his purposes.

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Vanessa Perroncel to tell all in the News of the World

That’s Vanessa Perroncel, England captain John Terry’s lover and, according to Fleet Street papers who haven’t bought her revelations, perfectly happy to be handed around at Stamford Bridge at half time along with the oranges.

She’s hired Max Clifford to represent her and Max has done a deal. And it wouldn't be with the Observer now would it?

Anyway here's the dazzling Vanessa:

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