Editco.net

We were all led up the garden path about the war with Iraq and its consequences the former government minister Clare Short told the Iraq inquiry today; the immediate consequence of which was lots of hacks implying that Ms Short is an unreliable and volatile witness.

Well Ms Short may be volatile, and may have damaged her credibility in the first place by not resigning as the rather more senior Robin Cook did, but her account rings more true than that of former PM Tony Blair last week.

But it’s now clear that Blair fixed the war from the outset along with George Bush and that senior ministers including Jack Straw and Gordon Brown went along with it. Straw out of a sense of self importance and ‘loyalty’, Brown, cravenly, because he was frightened that Tony Blair would sack him as chancellor if he opposed it.

But should Mother's latest ad for PG Tips featuring the old ITV Digital monkey (not that it did a lot of good for them) and Johnny Vegas really pick up yet more gongs?

It almost certainly will of course because ad creatives seem to love it and, with their business head on, recognise that it's a clever way of retaining some of the old PG chimps appeal.

Nowadays, of course, the chimps would certainly have agents and probably lawyers too.

But is it really that good? I've never been a monkey fan myself and Johnny Vegas is just famous for, really, being Johnny Vegas. And that's not that famous.