Editco.net

Patrizia D’Addario, who claims she slept with Silvio Berlusconi in the presidential palace on the evening of Barack Obama’s US election win (for money!) is being sued by the old rascal for attempting to blackmail him over a property deal.

Or it might be something else. Anyway Silvio’s agents are after her.

Well this is a bit of a shame as she’s the kind of girl who should be preserved.

Here's Patrizia's website . You can even give her a call.

I'm sure she's available for commercials, supermarket openings etc.

It’s the least she deserves in these trying times.

Well AdAge seems to think it is although the ratings are still high and companies spend a fortune on their ads.

I suspect it's losing its corner against music fests like the Grammys (see Beyonce, below) and maybe the Oscars.

And, despite lots of bad behaviour, NFL stars seem to be losing out to their more international soccer equivalents in the bad behaviour stakes.

And there are the WAGS of course. Somehow or other American WAGS don't quite seem to hack it, despite their career path as cheerleaders or, in some cases we read, porn stars.

New Orleans won the match and this Mars Snickers ad by BBDO won the poll as most popular ad on the biggest TV event in the States when advertisers cough up the most money for a spot.

Didn't make it to Davos this year for the annual confab between bankers, politicos and numerous hangers-on.

Didn't seem worth it really as most of the participants' reputations have been soundly thrashed over the past year.

But the indefatigable and ever-optimistic Richard Edelman did - well he's the world's leading PR man after all so he would be there to seek out the good (and profitable).

And this is what Richard made of it all (and there's a lot of all):

"I attended my twelfth World Economic Forum meeting in Davos this past week. In previous years, there were exuberant “dot-com” savants (1999), self-assured US diplomats just before the invasion of Iraq (2003), impressive sovereign wealth funds (2007) and confident private equity barons (2008). In turn, each has been humbled within eighteen to twenty four months. Last year in Davos, the world stood at the precipice, with insolvent financial institutions looking to government as lender of last resort and global trade plummeting as recession gripped the economy. Economic collapse has been averted but this year’s Davos attendees were forced to reconsider such basic assumptions including the role of business in society and the private sector’s relationship with government. One left the ice and snow with a distinct sense of unease. Here are a few observations from WEF 2010 about the priorities of world leaders that may inform your thinking and client counsel:

Is this how we really want these big tough beasts in the political jungle to behave? By crying I mean.

Tony Blair’s former media manipulator Alastair Campbell was apparently on the brink of tears as he defended his old boss Tony Blair’s crazed decision to go to war in Iraq on the Andrew Marr Programme. Campbell was upset that people were impugning his and Blair’s motives, and saying that Blair had fibbed to Parliament.

But didn’t he? And didn’t the always loyal Alastair offer his complete support for this ignoble deed?

Gordon Brown, meanwhile, is said to have shed a tear or two in a forthcoming interview with Piers Morgan on ITV. This apparently happened when Piers asked him about his children, a baby daughter who died shortly after birth and one of his two sons who has cystic fibrosis, still a very nasty and life-shortening condition.

For example, if you like the newish Microsoft Bing then you're more likely to shop at Wal-Mart (assuming you live in America of course).

And lots of other stuff besides.

This so-called research must be just nuts for Microsoft which will expect to get all those Wal-Mart shoppers.

But does it really mean anything?

I'm a Firefox man myself so where do I shop? Agent Povocateur?

That’s Vanessa Perroncel, England captain John Terry’s lover and, according to Fleet Street papers who haven’t bought her revelations, perfectly happy to be handed around at Stamford Bridge at half time along with the oranges.

She’s hired Max Clifford to represent her and Max has done a deal. And it wouldn't be with the Observer now would it?

Anyway here's the dazzling Vanessa:

All £250m of it, to a new Group M subsidiary designed to bring together the best of WPP's media talents.

The trouble is, these deals tend not to work. At WPP Sir Martin Sorrell's big idea, apart from moving further into digital, has been to cherry pick the best talent from his numerous creative and media agencies to make a compelling case to really big advertisers.

This has only really worked with HSBC and most of that, I suspect, is to do with Peter Stringham, an ex Y&R hand, being in charge of HSBC's advertising. So he knows the ins and outs of multinational agencies. And Stringham happily employs agencies outside of WPP if that suits his purposes.

Well you have to hand it to Carl Johnson's New York and London agency Anomaly, it's the first 'integrated' agency that has actually demonstrated a bit of oomph and not been just an adman's approximation of what he or she thought clients wanted.

Now it's pinched Fallon London managing director Karina Wilsher just a few weeks after winning Fallon's flagship Sony account.

The acid test, of course, will be the first work it produces for Sony, following Fallon's much praised bouncing balls and all that stuff for the Japanese posh electronics market leader (albeit a somewhat uncertain one in recent years).

Manchester United’s plans to refinance its debts - estimated by some at £714m - through a high interest £500m bond issue are proceeding but not wholly according to the plan.

The club has found takers for the bonds but one half of the issue at least is already trading at just 93 per cent of the issue price indicating that the market thinks the buyers are suckers, high interest or not.

Here’s what the FT’s Alphaville newsletter makes of it:

“The first bond issue by English football club Manchester United has become one of the market’s worst performers this year barely two weeks after its launch. While the club secured the £500m funding it needs to refinance its bank debt, the paper losses suffered by investors could affect its ability to return to bond markets, after the bid price of its £250m of sterling-denominated bonds tumbled to just 93% of their face value.”